University of California, Riverside

Video Production Unit



Experts On Demand


Presenting UCR’s Experts Live to the World

The “Experts on Demand” Video Studio serves as UCR’s live broadcast link to news outlets throughout the world. Using fiber-optic technology, the connection is made between the studio and the campus telecommunications building, where it is then routed via AT&T’s regional fiber network to a hub in Hollywood, where the signal is then sent up to a satellite accessible to any news agency.

The fiber optic link has allowed UCR faculty members in the Experts on Demand program to be seen on some of the most prominent news networks in the world, including BBC in London, and CBS in New York.

Tips For TV Interviews

Doing a television interview, whether in the UCR Experts on Demand Studio or elsewhere, can be a daunting experience for even the most experienced individual. Here are a few tips and tricks to help you have a great experience.

  • As much as possible, be yourself.
  • Avoid wearing bright red or bright white clothing. These colors create “noise” on the screen that can result in the studio having to reduce the color saturation of the image, effectively sucking the color from your face.
  • Avoid wearing plaid, houndstooth or other checker-patterned clothing, as it can create “artifact” images on the screen that can distract from your interview.
  • Women, avoid wearing “dangly” jewelry. Men, if possible, bring a selection of ties in case your first choice doesn’t work well on screen.
  • Remember you are on camera at all times. Always be professional and polite.
  • Make your answers short and targeted. Again, think of the sound bite you would like the story to include when broadcast.
  • Do not take your notes with you on camera...the temptation to read them may be too much.
  • When possible, look at the reporter, not the camera unless otherwise told by the reporter, crew or producer.
  • Try to fight the impulse of shifting your eyes while thinking of a response to a question. Hold your gaze on either the reporter or the camera. Looking up, down or from side to side can hurt your credibility.
  • If you conduct the interview while standing, then stand tall, with arms at your sides. Avoid distracting body movements and keep hands out of your pockets; sometimes nervousness will cause a person to jingle change or fidget with items in their pockets without realizing it.
  • If you are seated during a television interview, avoid swivel chairs or chairs that rock. If the chair you are using forces you to slouch or slump or sit uncomfortably, ask for an alternative.

More Information 

General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012

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